Stacey Swain (was Greenfield)

New Beginnings COO and Personal Trainer

Hey there, let me introduce myself!

I’m Stacey, CEO of New Beginnings Personal Training and Wellness Facility and founder of The MoveMENt, a Community Interest Company dedicated to supporting people—especially men—through life’s toughest challenges, including mental health struggles and suicide prevention.

People have always been at the heart of what I do.

Before personal training, I spent 12 years in Early Years education, always driven by my passion for helping others. That passion comes from my own journey. I’ve faced incredibly dark times, battled my own demons, and somehow made it through. Now, my mission is to bring hope to those who feel like they can’t keep going.

I know firsthand how tough mental health struggles can be.

At 13, I started self-harming. By 17, I was bouncing between antidepressants and counselling. At 28, I was finally diagnosed with Borderline Personality Disorder (BPD). Even then, things didn’t magically improve. I had moments of outward success—winning bodybuilding trophies, competing for Team UK—but inside, I was barely holding on. Just two months after a competition, I was planning my own suicide. A friend sensed something was wrong and saved my life. Even then, the crisis team didn’t see me as “in crisis enough” to help.

One of the biggest lessons I’ve learned? Peer support saves lives.

As an inpatient, I found more understanding from fellow patients than professionals. But the system let me down—discharged when I wasn’t ready, placed in unsafe conditions, ignored in crisis. At my lowest, I was ready to drive to the Humber Bridge. My friends fought to get me help. It took 28 hours for a response. That’s when I realised just how broken the system is.

Recovery isn’t a straight road, but it is possible.

I tried everything—CBT, DBT, Recovery College, private hypnotherapy. In 2020, after another terrifying close call, I was finally placed on the right medication. Still, the system’s failures continued—delayed crisis responses, gaps in support. That’s why I do what I do.

The MoveMENt was born to fill the gaps.

Through New Beginnings and The MoveMENt, I’ve met so many people abandoned by the system. Suicide rates are soaring, especially among men. We needed real support, so we built it—offering everything from personal training to counselling, free of charge. We partner with Andy’s Man Club, hosting group sessions every Monday night, and thanks to VANL, North Lincolnshire Council, and The National Lottery, we’ve supported over 100 men.

But this isn’t just about men.

Women’s suicide rates are rising too, often hidden behind the roles we’re expected to play. That’s why we also run menopause workshops, teen girl fitness sessions, “Health and Hijabs” programs, family fitness sessions, and support for young people struggling with mental health.

Recently, I had a moment that made me truly grateful to be here.

I got married! Sitting outside, watching my loved ones celebrate, I realized—if I had gone through with my suicide attempts, I wouldn’t have been there. That second chance at life means everything to me, and I want others to have the same chance.

New Beginnings was created to be more than just a gym.

Since 2018, we’ve built a safe space where personal training, group fitness, counselling, nutrition, and more come together to support people in every way possible. We welcome everyone—from parents needing childcare to LGBTQIA+ teens and Muslim women looking for a supportive health environment.

The MoveMENt started in 2022 after losing an old school friend to suicide.

Now, we’re not just changing lives—we’re saving them.

This year marks 10 years since I survived my first planned suicide.

If you had told me back then that I’d be here now, leading a movement, I wouldn’t have believed you. People ask if I’m scared to share my story. The answer is: absolutely. But I do it because:

1 in 20 people contemplate suicide.
6,000 lives are lost to suicide every year.
200,000 survivors feel invisible.
Our military, veterans, disabled individuals, and women fight unseen battles every day.
And for Andy, the friend I couldn’t save.

It’s time to break the silence.

Suicide prevention starts with open conversations, safe spaces, and real support. It won’t be easy, and there will be resistance. But change is possible.

Because:

You can make it through the darkness.

The right support can save lives.

It will get harder before it gets better, but it will get better.

And everything you need to keep going is already inside you.

Together, we can make a difference in North Lincolnshire.

Together, we can save lives.

What I am good at:

I have a deep passion for helping others, whether through fitness, mental health support, or life coaching. My background in Early Years education taught me how to connect with people on a personal level, and my years in the fitness industry have given me the skills to help individuals transform both physically and mentally.

Coaching & Personal Training – I’ve helped clients of all ages and backgrounds build strength, confidence, and resilience.
Mental Health Advocacy – With my own lived experience and training in suicide prevention, trauma-informed care, and mental health first aid, I provide support for those struggling.
Nutrition & Gut Health Coaching – I guide people in making informed choices about their health, helping them understand the connection between food, mood, and well-being.
Motivation & Behaviour Change – I know how to encourage people to take charge of their lives, especially when they feel lost or stuck.
Trauma-Informed Support – I recognize the impact of trauma and work to create a safe, understanding space for healing.
Public Speaking & Storytelling – I openly share my journey to break the stigma around mental health and inspire others to keep going.

Where I have made a difference:

Founded The MoveMENt to provide men with a safe space for mental health support, suicide prevention, and holistic well-being.
Created New Beginnings as more than just a gym—it’s a community-driven wellness facility offering fitness, nutrition, counselling, and support for all.
Supported Over 100 Men through free personal training, counselling, and group sessions in partnership with Andy’s Man Club.
Expanded Mental Health Programs for women, teens, and families, including menopause support, “Health & Hijabs” fitness, and teen gym sessions.
Saved Lives by being there when people had nowhere else to turn, whether through crisis intervention, peer support, or suicide prevention training.
Advocated for Mental Health System Changes by highlighting the gaps in care and pushing for better crisis response and community-based support.
Inspired Others Through My Story, showing that survival is possible and that no one has to suffer in silence.

My work is about more than just fitness—it's about changing lives and proving that with the right support, no one has to fight alone.

Stacey’s experience is:

12 Years working in Early Years

Bodyworks Gym, Forest Pines Gym and Elite Fitness Gym

Bodybuilding -

1st Place Bikini BB-UK Scunthorpe 2014

Overall Female Winner BB-UK Scunthorpe 2014

3rd Place Toned BB-UK Scunthorpe 2015

1st Place Bikini -Mr and Mrs Hull 2015

3rd Place Bikini - Hercules Olympia 2015

3rd Place Beauty - Hercules Olympia 2015

Team UK in Italy for WABBA 2015

2nd Place Bikini - Rob Reinaldo Classic 2015

Stacey’s Education and Qualifications:

Bachelor of Honours Degree in Early Childhood Studies

Early Years Professional Status

Level 2 Certificate in Fitness Instructing - Gym-Based Exercise

Level 3 Certificate in Personal Training

Adult MHFA Two Day Course - Mental Health First Aid

Life Coaching Diploma

The Science of Nutrition and Healthy Eating

Psychology Diploma

Cognitive Behavioural Therapy (CBT) Diploma

Mindfulness Diploma

Neuro-Lingustic Programming Certificate

DBT Skills

Exercise and Mental Health

Exploring Issues in Women's Health

Motivation and Factors affecting Motivation

Nutrition - Vitamins and Minerals

Exploring Anxiety

Exploring Depression

Exploring the relationship between Anxiety and Depression

Exploring Sports Coaching and Psychology

First Degree Reiki

Second Degree Reiki

Prevent Covid-19

Standard Precautions: Hand Hygiene

Infection Prevention and Control for Novel Coronavirus

An Introduction to Infection and Prevention

An Introduction to GDPR Training

Eating to win: acidity, diet and weight control

Level 2 Certificate in Self-harm and Suicide Awareness and Prevention

Level 4 Safeguarding

Sports First Aid

Level 2 Food Hygiene

Help for Heroes/ZSA Suicide Awareness Training (Veteran Edition)

SafeTALK - Suicide Alertness for Everyone - Tell, Ask, Listen & Keep-safe Training

Internationally Accredited Diploma Certificate in Gut Health

ASIST - Suicide First Aid

Advanced Trauma Competent Care

Get in Touch

Stacey Greenfield: Team

Stacey Greenfield: Pro Gallery